Life is big.
Better mental health doesn't just happen, you can build it.
Campaign background
The For Better Mental Health campaign encourages people to take simple, everyday actions to support and protect their mental wellbeing.
Guided by the Act Belong Commit pillars, people can stay active mentally and physically, connect with others, and take part in meaningful activities – together, these actions can make a difference to our mental wellbeing.
The campaign recognises economic, cultural, and accessibility barriers, and highlights many ways for everyone to take charge of their wellbeing, supporting healthier, more connected communities across Western Australia.
Campaign objectives
- Raise awareness of the Act Belong Commit guiding pillars.
- Help individuals recognise how daily actions can have a positive affect on their mental wellbeing.
- Reduce stigma around mental health and wellbeing.
- Support partners – community groups, workplaces, schools, to promote mentally healthy behaviours.
Target audience
All Western Australians aged 18+
Primary audience
- People wanting to maintain good mental health
- Those feeling low or “just okay”
- People managing a mental health condition
- Carers and supporters
Secondary audience
- Community groups, workplaces, schools and clubs
- Health professionals and educators
- Policy-makers and local governments
" Being part of this club is awesome! I exercise, kick goals and have meals with lots of friends I've made here."
Thanks to the talent
This campaign features wonderful people from our Partnership Program – footy players Ben, Troy and Tomsie from High Wycombe Football Club; gardeners Tam, Simon, Sandy and Ellen from Padbury Community Gardens; board game enthusiasts Kylie, Bonnie, Mason and Matty from Meeples, Decks and Dice; and the crew from Waterwheel Community Shed – Garry, Henry and Ian. We’re also grateful to our resident team from Mindful Movement and Deadly Minds – Charlene, Tash, Harrison, Jasmyne and Carol. Together, they’ve shown how the Act Belong Commit pillars make a real difference in people’s lives. Thank you all – you are amazing!Campaign Material 2025-2026
Television commercials
30 and 15 seconds
Radio commercials
30 and 15 seconds
30 second radio commercial
15 second radio commercial
Outdoor advertising
The campaign is running across Perth Metro and regional WA, including Albany, Bunbury, Busselton, Geraldton, Kalgoorlie, Port Hedland and Broome.
Social media
Social content running across all platforms.
Campaign toolkit
Explore and download resources you can share with your community or organisation to spread the campaign message.
