The logo and slogan, ‘Standing Strong Together’ were developed on the traditional land of the Ngarluma People alongside Elders, local Aboriginal and non-Aboriginal people in Roebourne. The project looked at how the Act-Belong-Commit campaign could be culturally adapted for Aboriginal people.
The pictured logo was selected through a competition in the town with the winner being 11 year old Jasminda Stevens. "There was a lot of interest in the competition", said local Aboriginal Project Manager Lesley Murray, “and the Aboriginal community in Roebourne are proud to share their approach to building social and emotional wellbeing for others to adapt to suit the needs and experiences of their own Aboriginal and Torres Strait Islander communities.”
"This is a great step forward", said campaign founder UWA Adjunct Professor Rob Donovan, "While Aboriginal and Torres Strait Islander people have joined in Act-Belong-Commit events over the years, with the help of the Roebourne community, we now have a better understanding of Aboriginal people's views on social and emotional wellbeing as the basis for good mental health, and we can start to provide campaign materials that have been culturally adapted to reflect those views."
"We are very pleased to announce the availability of these materials," said Acting Campaign Manager, Caroline Jackson Pierce, “as we have received a number of requests from a variety of community partners who are keen to promote positive mental health in ways that are culturally-appropriate for Aboriginal people" she added.
Organisations wanting to use the new materials in the lead up to NAIDOC Week (2-9 July) can call Act-Belong-Commit on (08) 9266 4648.