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Objectives

The objectives for Phase IV (2014-2016) of the Act-Belong-Commit campaign include:

1. Increase and maintain individuals' awareness and understanding of the things they can and should do to keep mentally healthy in the general Western Australian community. The aim is to obtain 85%+ awareness of the campaign message by 2016 in the general population.

2. Increase and reinforce participation in individual and community activities that strengthen mental health and reduce vulnerability to mental health disorders in the general Western Australian community. Specifically, the objective is to increase the proportion of the total population who deliberately do things for a mental wellbeing benefit in response to the campaign from 10% to 15%.

3. Continue to reduce perceived stigma associated with mental health and mental illness and increasing people's openness to talking about mental health issues. Specifically, the objectives are to increase the percentage who perceive the campaign to reduce stigma to 75% (currently around 70%) and the percentage who perceive the campaign to increase openness about mental health/illness to 80% (currently around 76%).

4. Extend the reach of the Act-Belong-Commit message to sub-populations, such as disadvantaged groups, and to develop culturally specific and appropriate versions of the mentally healthy message for Aboriginal and culturally and linguistically diverse populations.

5. Increase the number of Act-Belong-Commit partners from currently just over 100 to 200.

6. Continue to strengthen existing connections between those in the community dealing with mental health problems and those in the community (organisations and individuals) with the capacity to strengthen positive mental health.

7. Continue to contribute to cohesion in Western Australian communities by fostering partnerships between organisations around a unifying theme of positive mental health.

8. Continue to build capacity in participating organisations to plan, implement, evaluate and fund activities that promote positive mental health.

9. Continue to extend the reach of the campaign to school, worksite and primary and/or clinical care settings. Specifically, to recruit a further 10 school, 10 worksite and 10 primary and/or clinical care organisations as partners.

 

References

1. Department of Health and Ageing (2010) National Mental Health Report 2010: Summary of 15 Years of reform in Australia’s Mental Health Services under the National Mental Health Strategy 1993-2008. Commonwealth of Australia, Canberra.

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Click here to read the the history of the campaign.

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